Who We Are

We kick-started operations on the 01st of May, 2000 with the goal of breaking all barriers that traders and investors face in India in terms of cost, support, and technology. Today, our disruptive pricing models and in-house technology have made us the biggest stock broker in India.

Over 40 Lakh+ clients place millions of orders every day through our powerful ecosystem of investment platforms, contributing over 15% of all Indian retail trading volumes. In addition, we run a number of popular open online educational and community initiatives to empower retail traders and investors.

Rainmatter, our fintech fund and incubator, has invested in several fintech startups with the goal of growing the Indian capital markets. And yet, we are always up to something new every day.

Vision & Mission

Our mission is to consistently become better at what we do by serving our clients, shareholders and society with ideas and products to promote financial growth for everyone and contributing to a sustainable future.

Our vision is to empower our clients financially by delivering innovation and prosperity through our offerings. We aim to keep moving forward with a blend of conventional wisdom and new ideas.

our journey

Our Core Values

Who we are is reflected in what we practice. Our values are the guiding light for everything we do at choice.

Honesty

Our conduct is guided by integrity & transparency

Optimism

Positivity is a virtue that comes by practice

Commitment

We are dedicated to serve you the best

Empowerment

Hustle today to empower your tomorrow

Board of Directors

Anil Dixit

Founder, CEO

Suresh Bansal

Head of Finance Affairs,CFO

Ronak Thakur

Chief Operation Officer, COO

Divya Agrawal

Chief Compliance Officer,CCO

Mayank Jain

Chief Marketing Officer,CMO

We are a diversified company
specialized in providing
comprehensive trading solutions
for individuals and businesses.

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Need Help? 24/7

+91 97521 47776

4-1-1240/2, Bogulkunta, Abids
Hyderabad, Telangana 500001

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